Period tracking app Flo launched an Anonymous Mode that lets people use the app without linking it to their name, email address or IP address, as a direct response to privacy. Back Submit. A new study shows that Tangier Island could be lost to rising sea levels sooner than previously realized, Trishla Ostwal reported in “Time is running out to save Virginia’s Tangier Island. By Catherine Perloff & Trishla Ostwal & Paul Hiebert . A potential shift by MSFT from a GPT-powered model to an internal technology might hinder the tech giant's standing in the AI race, proving advantageous to rival Google. The digital transition has proven bittersweet for many female journalists, as some of the same qualities that make the internet such a valuable tool [email protected] Trishla Ostwal . Google lost its appeal against a $4. By Trishla Ostwal. To keep advertisers happy, the company plans. TikTok released its latest transparency report, which shows all content and ads removed from the platform since this time last year. Recommended articles Popular Now. The continuing absence of a federal privacy bill means that the patchwork of statewide privacy laws, spurred by California’s privacy law (CPRA) in 2020, makes it increasingly. By Trishla Ostwal In its NewFronts presentation today, Snap announced a slew of new ad solutions for marketers available across the platform, alongside content partnership opportunities for brands. It all began with a DM. The first time Sasha Luccioni applied for a position at Hugging Face—the AI startup now valued at [email protected]; Trishla is an Adweek staff reporter covering tech policy. Trishla Ostwal/Meta. com; Trishla is an Adweek staff reporter covering tech policy. Home improvement retailer The Home Depot’s Canada arm was found sharing people’s in-store purchase e-receipts with Facebook owner Meta without the knowledge or consent of. You’d be right for thinking that the metaverse—once the buzziest term in the industry—is dead, given the number of headlines since, at least, last September claiming such. Docu filmmaker from Mumbai, India. and 6. A journalist with experience in print, digital content and audio stories. By Trishla Ostwal . . Podcast of the Year, Best TV and Streaming Podcast. The Skims and NBA Partnership Is a Masterclass in Brand Repositioning. The Markup Hottest in Tech. By Trishla Ostwal. By Trishla Ostwal. By Trishla Ostwal . Google’s latest attempt to embed generative artificial intelligence tools into its ad products have some marketers skeptical about the level of transparency they will receive. Amid the flurry of generative AI developments, Adweek’s weekly AI roundup captures the latest news, regulatory proceedings, and business developments revolving around. However. Adweek/Getty [email protected] Trishla Ostwal . By Trishla Ostwal . Google announced changes to its political content policy ads for audio and video. By Trishla Ostwal . trishla. Uber was a company in transition when Ruby Zefo began her tenure at the company in August 2018. By Trishla Ostwal U. 125 billion (€4. As more brands enter the metaverse—a loosely defined term for immersive, virtual platforms—marketers are serious about exploring revenue opportunities, but critical to. By Trishla Ostwal. Recommended articles Popular Now. Covid-19 swept across the world, Joe Biden was elected U. By Trishla Ostwal. By Trishla Ostwal . com; Trishla is an Adweek staff reporter covering tech policy. Meta’s Facebook has agreed to pay $90 million to settle a decade-old class-action privacy lawsuit over the tracking of users’ internet activity even if they logged out [email protected]. ostwal@adweek. The. When theaters reopened in September 2021, trade association the Broadway League turned to augmented reality to capture theatre. By Trishla Ostwal . Recommended articles Popular Now. The Skims and NBA Partnership Is a Masterclass in Brand Repositioning. By Trishla Ostwal . —Trishla Ostwal. C. ostwal@adweek. A couple weeks back, PAN Team Media sat down on a Friday afternoon to chat with Adweek tech policy reporter Trishla Ostwal. In a bid to regulate and review content posted by users, TikTok has poached hundreds of content moderators in Europe from outsourced companies that previously served. m. Leadership & Talent Microsoft Appoints New CMO as It Focuses on the 'Era of AI' CMO Chris Capossela leaves after 32 years Microsoft By Trishla Ostwal After a 32-year run, Microsoft’s chief. Recommended articles Popular Now. K. By Trishla Ostwal . Adweek is the leading source of news and insight serving the brand. CNN Announces New On-Air Correspondents Based in Tokyo, Los Angeles, Atlanta. com; Trishla is an Adweek staff reporter covering tech policy. Verified. Hoping to cement its lead in the artificial intelligence-powered platform race, Snapchat launched its latest generative AI selfie feature, Dreams,. Leadership & Talent Microsoft Appoints New CMO as It Focuses on the 'Era of AI' CMO Chris Capossela leaves after 32 years Microsoft By Trishla Ostwal After a 32-year run,. By Trishla Ostwal . Trishla Ostwal is a recent graduate of Columbia University School of Journalism. big tech companies and European regulators over cross-border data transfer has led to some extreme claims in recent weeks. trishla. Faced with the complexities of numerous privacy laws and associated compliance costs, the IAB Tech Lab is devising a single comprehensive solution to streamline privacy consent. By Trishla Ostwal . That’s mostly due to questions. Here’s Who Showed Up to Brian Stelter’s Book Launch Party. ostwal@adweek. By Trishla Ostwal December 6, 2021 at 7:00 am Virginia’s Tangier Island is rapidly disappearing. By Trishla Ostwal. Trishla Ostwal. Marketing Dive provides in-depth journalism covering the most impactful news shaping the marketing industry. S. Why Swifties Should Be More Than Just A Target Audience to Brands. By Trishla Ostwal Meta launched its Threads app late Wednesday evening in July, a day earlier than expected. As a preteen in Florida around the 1990s, Yelena Osin helped her software engineer parents by handing out flyers to sell computers they built at trade shows. 5 billion—she was rejected. Rising sea levels are exacerbating erosion and flooding, and could. Google’s admission to quietly inflating ad auction prices up to 5% for search advertisers, potentially increasing them by 10% for some queries, during the U. 2. Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. As a part of its pitch to advertisers, Meta announced augmented reality with Reels ads and Facebook Stories at Thursday’s NewFronts presentation. trishla. More Stories from Science News on Science & Society. , Converse claimed its handle, marking its entry on the [email protected] Ostwal Tech Policy Reporter, Adweek Trishla is Adweek's tech policy reporter covering big tech through the lens of privacy and security, data protection, regulation,. trishla. Shore decided to join the National Aeronautics and Space Administration. com; Trishla is an Adweek staff reporter covering tech policy. This was nearly three years [email protected]@adweek. Staying abreast with the smorgasbord of gen AI tools in the market is one challenge. com; Trishla is an Adweek staff reporter covering tech policy. Missing Iowa Anchor Jodi Huisentruit Had ‘Secret Fling’ 10 Days Before. The. By Trishla Ostwal . Nidhi Upadhyaya. trishla. By Trishla Ostwal . Programmatic Data Clean Rooms Are Gaining Pace but Scalability Remains the Hurdle Privacy and scalability are hurdles in data clean room adoption Illustration by Gabby. Coca-Cola’s Holiday Campaign Gets a Generative AI-Powered Makeover. Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. Jeep Brings Back Derek Jeter for Grand Wagoneer Campaign; The Astounding. S. Trishla Ostwal. By Trishla Ostwal . Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. trishla. Built on the combined capabilities of GPT-4 and Dall-E 2, within. Coca-Cola’s Holiday Campaign Gets a Generative AI-Powered Makeover. By Trishla Ostwal. com; Trishla is an Adweek staff reporter covering tech policy. 70% of people who experience a lack of relevancy with ads are often spammed and receive inaccurate information in brand communications, according to a report by customer. MSNBC’s Nicolle Wallace Welcomes Her 2nd Child; Apple’s Holiday Ad Is a. By Trishla Ostwal Google parent company Alphabet announced second-quarter revenue of [email protected] Trishla Ostwal . Trishla Ostwal’s Post Trishla Ostwal 16h Edited Report this post This just in: With GenAI marketing tools on Google Cloud, introduced by Typeface and GrowthLoop, marketers can rapidly generate. By Trishla Ostwal. From the long line of protesters stationed outside Center415, there was no question where Peacock was holding its NewFronts event. With artificial intelligence making swift advancements every day, the metaverse—recently presumed “ dead ” in the industry—is silently enabling brands to bridge physical. Microsoft will soon charge businesses $30 each month per a user for its generative AI features in its Office products such as Excel, PowerPoint and Word, the company announced. In May this year, WPP partnered with chipmaker Nvidia to create ads using generative artificial intelligence. By Trishla Ostwal With nearly four weeks left to this year’s Midterm elections, slated for Nov. trishla. com; Trishla is an Adweek staff reporter covering tech policy. By Trishla Ostwal . By Trishla Ostwal. Shore decided to join the National Aeronautics and Space Administration. By Trishla Ostwal. By Trishla Ostwal . By Trishla Ostwal . In its Q2 earnings report this morning, Twitter reported a decline in its revenue of $1. It all began with a DM. ban for national security reasons, with CEO Shou Zi Chew testifying before Congress this week, analysts suggest advertisers explore other. ostwal@adweek. Update: On May 31, The Supreme Court blocked the HB20 social media law from taking effect. com; Trishla is an Adweek staff reporter covering tech policy. 1. The eighth week of the U. Recommended articles Popular Now. By Trishla Ostwal & David Cohen . com; Trishla is an Adweek staff reporter covering tech policy. Spencer J. On Tuesday, Google won its motion to dismiss an allegation that its 2018 open bidding agreement, codenamed Jedi Blue, with Facebook (of Meta) was unlawful. Ron Wyden’s (D-OR) inquiry earlier this summer about the threat posed by foreign spies. com; Trishla is an Adweek staff reporter covering tech policy. By Trishla Ostwal . Journalist and photographer based in New [email protected] Trishla Ostwal. com; Trishla is an Adweek staff reporter covering tech policy. By Trishla Ostwal . S. The decentralized app was made available for pre-order, although not. 30 a. By Trishla Ostwal. The transcript below is edited and condensed for clarity. By Trishla Ostwal . com; Trishla is an Adweek staff reporter covering tech policy. Exclusive: BuzzFeed [email protected]@adweek. Recommended articles Popular Now. trishla. View Trishla Ostwal’s professional profile on LinkedIn. The last few months of 2022 have seen some unusual market dynamics, including an increasingly murky future for Twitter with forecasts of it shedding users,. The Winter Symposium is an opportunity for Strategic Communication students, faculty and alumni to come together for a day of thought-provoking ideas and leadership development. com; Trishla is an Adweek staff reporter covering tech policy. By Trishla Ostwal . The vertiginous drop in the stock market had brought Wall Street to its knees. Ahead of the 2024 elections, Microsoft-owned ad-tech firm Xandr will no longer allow political ads to run on its platform, according to an email obtained by Adweek. ostwal@adweek. Justin Sullivan — Getty Images. By Trishla Ostwal. By Trishla Ostwal Facebook, TikTok, Google, Twitter, Microsoft and other technology companies are preparing to join Europe’s anti-disinformation code to curb the spread of fake news and propaganda. Meta Platforms Inc. Fox Sports Broadcasters Get Team Jackets in Comedic NFL Campaign. Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. The changes have different requirements for ads based on region. Peacock. , Converse claimed its handle, marking its entry on the Twitter. Docu filmmaker from Mumbai, India. trishla. By Trishla Ostwal. Eshoo (D-CA), Jan Schakowsky (D-IL) and Senator Cory Booker (D-NJ), introduced the Banning Surveillance Advertising Act, a bill that would. By Trishla Ostwal In its NewFronts presentation today, Snap announced a slew of new ad solutions for marketers available across the platform, alongside content partnership opportunities for brands. By Trishla Ostwal . ostwal@adweek. By Mark Stenberg & Trishla Ostwal . trishla. trishla. By Trishla Ostwal . Its ad model lets. By Trishla Ostwal. Trishla Ostwal. Brands, once quick to establish their Threads strategy, tone of voice and regular posting cadence,. com; Trishla is an Adweek staff reporter covering tech policy. Meta finds itself in the crosshairs of a class-action lawsuit for allegedly building a secret workaround to Apple’s 2021 App Tracking Transparency (ATT) system, allowing it. Twitter’s self-described “Complaint Hotline Operator,” Elon Musk, hosted a Twitter Spaces Wednesday afternoon in an effort to allay advertiser. Back Submit. Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. Google first announced its decision to sunset third-party cookies in 2020, but just last week, pushed its plans again until 2024. com; Trishla is an Adweek staff reporter covering tech policy. By Trishla Ostwal . The Real Ways Synthetic Data Is Changing Advertising . You’d be right for thinking that the metaverse—once the buzziest term in the industry—is dead, given the number of headlines since, at least, last September claiming such. By Trishla Ostwal . By Trishla Ostwal . trishla. More Info. Instead, the agency’s presentation focused on brand storytelling and Black voices and creators. Recommended articles Popular Now. Pink Card. trishla. This year started on a musical note for Mastercard with the launch of the Mastercard Artist Accelerator in April, a Web3-based program supporting emerging artists. They are also known as northern and southern lights. By Trishla Ostwal . For her beat, Ostwal focuses primarily on big tech, reporting on privacy and security, antitrust, data protection and regulations. By Trishla Ostwal A report from non-profit Mozilla finds certain operating systems control browser choice by using convoluted processes to nudge consumers to use their own browsers, rather than. 3. By Trishla Ostwal . trishla. More Info. ostwal@adweek. By Trishla Ostwal . By Trishla Ostwal . NexTech. Mark Read on WPP’s Latest Mega Merger—the. NWSL Strikes Unprecedented $240 Million 4-Year TV Rights Deal. and Associated Press wrote to leaders of the Senate. com; Trishla is an Adweek staff reporter covering tech policy. Here are the spots that aired during the first half of the game through halftime. m. Recommended articles Popular Now. - 6:30 p. Dursun Aydemir/Anadolu Agency via Getty Images. com; Trishla is an Adweek staff reporter covering tech policy. Trishla Ostwal. If approved by the court, it would be among the 10 biggest data-privacy class-action [email protected]. Adweek. By Trishla Ostwal . ostwal@adweek. By Trishla Ostwal . Trishla Ostwal/Meta. Twitter’s self-described “Complaint Hotline Operator,” Elon Musk, hosted a Twitter Spaces Wednesday afternoon in an effort to allay advertiser. com; Trishla is an Adweek staff reporter covering tech policy. By Trishla Ostwal . S. PMC has seen a 46% increase in total revenue from first-party data year over year. By Trishla Ostwal . By Trishla Ostwal . com; Trishla is an Adweek staff reporter covering tech policy. Journalist and photographer based in New York. 23, over 30 small and medium media outlets in Australia stopped publishing news for 24 hours, protesting against Meta’s failure to pay publishers for the. Recommended articles Popular Now. Currently doing grad school things at Columbia Journalism School. Powered by Cluep and Twilio . The war in Ukraine began in late February, yet Google has already blocked 8 million ads related to the conflict and stopped ads from running on more than 60 state-funded media. By Trishla Ostwal . Talking about data management and measurement back in 1995 was a very different conversation from today. Increasingly, brands are touting their green creds in order to curry favor with consumers trying to make more sustainable choices. com; Trishla is an Adweek staff reporter covering tech policy. Articles by Trishla Ostwal on Muck Rack. Sweden Negotiates With Switzerland in Campaign to Avoid Confusion. November 3, 2023. Business organizations, and particularly marketers, on both sides of the Atlantic, can breathe a sigh of relief as the European Union restored a decision that allows for. February 22, 2022, 5 PM . @_oliviamorley; olivia. com; Trishla is an Adweek staff reporter covering tech policy. Trishla Ostwal. . As a kid, Simon McDougall enthusiastically read the popular sci-fi novel Snow Crash, where people, represented by avatars, could interact with other human beings, jumping back. Health & Medicine Flint grapples with the mental health fallout from the water disasterEach year, it feels like we begin planning outreach for December holiday gift guides earlier and earlier. Coca-Cola’s Holiday Campaign Gets a Generative AI-Powered Makeover. R. Bipartisan senators advanced an updated bill today that, if passed, changes how small publishers seek fair compensation from tech giants that make billions off their content. president and climate disruptions, including wildfires , tropical. Organic. Regional As seen in: Adweek, Medium, Flipboard, The. m. California passed a new law requiring online platforms like Instagram, YouTube and TikTok, as well as online services,. The boom in generative artificial intelligence has brands grappling to benchmark themselves against others and struggling with how to move forward with tangible use cases. How I grew @natures on Instagram from 100,000 followers to 1,200,000 in 4 months. —Trishla Ostwal. ET. com; Trishla is an Adweek staff reporter covering tech policy. Twitter is taking advertiser concerns about brand safety more seriously. So far, the. Previously, companies like Cuebiq, Foursquare and Precisely PlaceIQ found themselves caught in the webs of bad actors who harvested user data in places. The Open App Markets Act could potentially become a law this year. By Trishla Ostwal. com; Trishla is an Adweek staff reporter covering tech policy. Trishla Ostwal is a recent graduate of Columbia University School of Journalism. ostwal@adweek. Access infinite inspiration in your pocket on everything from career advice and creativity to metaverse marketing and more. Recommended articles Popular Now. ostwal@adweek. This week, Texas became the 10th state—and the fifth state this year—to pass a consumer privacy bill that gives the state’s residents more control over their data. Forrester’s 2024 Predictions: AI Underpins Agencies’ Shifting. S. The already fraught relationship between tech giants and news publishers is getting more complex, thanks to generative artificial intelligence, which is busy upending the media. But mostly, she’s a [email protected] Generative AI News and Top Stories . a centers globally. By Trishla Ostwal . Currently, three companies on the buy side—Google, Criteo and RTB House—are. Fox Sports Broadcasters Get Team Jackets in Comedic NFL [email protected]. By Trishla Ostwal Ruffled by the industry’s lobbying efforts to weaken legislative privacy laws, D. Recommended articles Popular Now. By Trishla Ostwal. But political marketers are missing an opportunity to [email protected] Trishla Ostwal . By Trishla Ostwal 2020 was the year of life-altering global events. But the new bills, signed into law by Gov. ostwal@adweek. Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. trishla. Thursday night, EU. Publisher CafeMedia, which runs sales for titles like MacRumors and Stereogum, has managed to recoup millions of dollars in previously blocked ad revenue over the last two years. Recommended articles Popular Now. Trishla Ostwal is a recent graduate of Columbia University School of Journalism. Recommended articles Popular Now. . By Trishla Ostwal . Cathy Butler CEO, Organic. Announces Strategic. By Trishla Ostwal. The slow death of third-party cookies has pained the digital advertising industry, spurring marketers and tech companies to assess a number of options to figure out what. The first time Sasha Luccioni applied for a position at Hugging Face—the AI startup now valued at $4. By Trishla Ostwal . Follow. There, she wrote a wide range of stories on everything from the psychological impact of evictions to lead exposure. By Trishla Ostwal . This comes as an initiative to provide. On Tuesday, Congresswomen Anna G. Brands yet to explore gen AI are confronted with a knowledge gap and. Meta used its in-person NewFronts presentation to make sure that brands know how to use its video tools, like in-stream video and Reels, as well as touting brands’ push into. When Mike Sotelo, vice president of digital content and experience at ad agency Alma, experimented with OpenAI’s generative artificial intelligence tool GPT-3 in Spanish. This in-person conference will highlight ways in which strategic communicators can lead on matters of societal. Trishla previously worked in digital advertising and social media analytics and switched to journalism. By Trishla Ostwal . Monisha Dey. Recommended articles Popular [email protected]. Now, numbers are emerging on how environmentally beneficial AI is. ostwal@adweek. The advertising industry is increasingly adopting generative AI to improve workflow and save time on mundane tasks, albeit at uneven rates. 10:00 AM – 10:50 AM EST. By Trishla Ostwal . com; Trishla is an Adweek staff reporter covering tech policy. Trishla Ostwal 1w Report this post 🚨 According to industry execs, the 5% figure is viewed as rather conservative, and the actual inflation rate during search auctions can exceed 100%. By Trishla Ostwal TikTok’s attempt to increase transparency—and woo Washington lawmakers and civil society organizations to remain operating in the U. Google plans to enhance its virtual assistant with generative AI technologies, according to a report by Axios, as the buzzy tech infiltrates more consumer-facing products. trishla. The FCC has asked Apple and Google to remove TikTok from their app stores. Hoping to cement its lead in the artificial intelligence-powered platform race, Snapchat launched its latest generative AI selfie feature, Dreams,. “I wasn’t what they were looking for. com; Olivia is Adweek's senior reporter specializing in.